Healthcare Marketing

As the healthcare industry is characterized by intense and ever-increasing rivalry, marketing becomes all the more essential as a mechanism for achieving success. Healthcare entities compete […]

Blake & Mouton’s Sales Grid Personal selling is a promotional method involving the use of a sales force to convey messages. This promotional method is used […]

Healthcare marketers must strive to proactively monitor their surroundings too, among other things, detect growth opportunities that can be exploited. The long-term viability of hospitals, clinics, […]

Brands have traditionally been viewed as verbal and visual manifestations that are designed and developed to represent organizations and their products and services offerings. Successful branding […]

The term competitive advantage refers to anything possessed by an organization that gives it an edge over its competitors. One key source of competitive advantage is […]

It is essential for marketers to actively monitor and evaluate environmental forces that are beyond the control of the responsibility of managing entities, in an effort […]

As with all living things, products have finite lifespans. This is particularly evident in the healthcare industry where continuous innovation and change have become commonplace. Regardless […]

Healthcare entities are ultimately dependent on customers and their continued patronage for survival, and prosperity. Given this, marketers must focus significant attention on addressing the wants […]

According to John L. Fortenberry, Jr. “Progressive healthcare marketers routinely engage in the systematic evaluation of their product offerings and associated target markets”. For assistance in […]