Healthcare Marketing

September 18, 2018

The DAGMAR Marketing Communications Spectrum

The extensive range of innovative healthcare goods and services is simply overwhelming, from life-saving emergency medical services to life-enhancing pharmaceutical products, with new innovations constantly entering […]
September 18, 2018

The Market-Product Grid

By focusing on the specific wants and needs of market segments, marketers can deliver goods and services that are specifically tailored for the associated groups. This […]