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September 18, 2018
Healthcare marketers must strive to proactively monitor their surroundings too, among other things, detect growth opportunities that can be exploited. The long-term viability of hospitals, clinics, […]
September 18, 2018
Blake & Mouton’s Sales Grid Personal selling is a promotional method involving the use of a sales force to convey messages. This promotional method is used […]
September 18, 2018
As the healthcare industry is characterized by intense and ever-increasing rivalry, marketing becomes all the more essential as a mechanism for achieving success. Healthcare entities compete […]
September 4, 2018
Healthcare information has been defined in different texts and articled differently. The Health Insurance Portability and Accountability Act (HIPAA) defined health information as, any information, whether […]
September 4, 2018
Healthcare organizations maintain medical records for several key purposes: Patient Care. Patient records provide the documented basis for planning patient care and treatment. Communication. Patient records […]
September 4, 2018
In many healthcare organizations, an information technology (IT) function employs staff who are involved in these and other IT-related activities, from customizing a software application to […]
September 4, 2018
Healthcare organizations routinely undertake projects or initiatives designed to improve the performance of the organization or advance its strategies through the use of new or existing […]
September 4, 2018
Healthcare information is a valuable asset, and it must be managed like other assets. To manage information effectively, healthcare executives should understand the sources and uses […]
September 4, 2018
Healthcare organizations, such as hospitals, nursing homes, home health agencies, and the like, must be licensed to operate. If they wish to file Medicare or Medicaid […]